The UI and UX of a website need intricate detailing and attention. With Google Analytics hygiene being almost directly proportional to the navigation of the website, it has become imperative to have a smart UX of the website.
This goes beyond basic website design skills and needs a UX design expert who can place elements strategically on the website and create a user journey. Of course, strategic CTAs have to be positioned to form an effective user response. In all, it is design thinking clubbed with function and science to produce a wholesome website UX.
It is true and validated that in today's internet age, websites are of various kinds with each having a particular purpose and audience. We do a wide array of websites and customize each website design and development.
Whether you are a product company or provide services to clients, you need a presence online. We do exactly that. Be it conglomerates or independent entities, we offer corporate website design and development to give your business an online presence. Our team of designers, developers, and strategists along with creatives, work on different elements to bring alive a website that gives you an advantage digitally.
SEO and Website Development
One of the steps that we take when developing a website is to make it SEO-friendly, and it is not just a proverbial promise. Our team of SEO experts and website developers work in tandem to create an optimized website structure, related content, meta tags, and UX that is Search Engine-friendly. Each webpage is also structured in a way to be optimized for Google.
For an eCommerce website, style and functionality are equally important so that users have an experience that will make them instantly hooked. It is the knowledge of the eCommerce domain that leads to a successful strategy and eCommerce website. Our team of strategists and consultants is updated with the latest know-hows of eCommerce market and its developments. Be it the announcement of the next unicorn or an eCommerce growth funding, we understand the cycle of eCommerce. This enables us to create smart, GA-friendly, user-friendly and transactional websites. We merge relevant technology with smart UI-UX to present a wholesome solution.
We work around various open technologies such as Shopify, Woocomerce, Magento and also custom code websites for eCommerce space. Our USP unabashedly remains our understanding of the ever-changing eCommerce space.
Google Analytics and UX
A major factor ignored by most web developers and UX professionals is the impact on Google Analytics. Many website owners see a surge in bounce rate or reduction in session time due to poorly laid out UX. Strategic CTAs are missed and user navigation is neglected. At Markigence, our team of digital marketing consultants works in sync with website developers to create a website that would have adequate Google Analytics hygiene. We adhere to compliances and norms and also bring in our UX thinking to support this.