FG

 (searchengine journal.)

Instagram, as we know, is a hugely popular website/app for photo sharing. Its popularity has risen so much that in last 3 years it has grown in leaps and bounds- being listed as the 21st most popular website in U.S. And after joining the Facebook corps in April 2012, its popularity has gone to a different level courtesy some of its host company’s shine.

Instagram started as a small project by founder Kevin Systrom with Mike Krieger as a website for checking into places, future planning of visiting places and uploading pics of hanging out with friends. Launched on 6th October 2010 as an iPhone app, Instagram acquired a cool 1 million users in its first month, giving a glimpse to what glory is about to come its way. As of date, Instagram has more than 150 million active users, 16 billion photos shared, 1.2 billion likes daily.

It also has grown into a great marketing tool,with brands using it as a showcase of their products and due to its “going viral” capabilities, as a medium to put their messages across. So when Instagram, recently, decided to usher in a whole new feel to it by changing its logo-it broke the internet, literally.  Let’s get the further deets on it, shall we?  

BYE MR CANDY HUED POLAROID

Instagram was well known for its logo- the cute Polaroid in candy hues. But all that changed for good when a sunset swirled glyph came to replace it.

MG

(medium.com)

Simply described as a “murder of camera on acid” the logo seems like a child drawn symbol on kaleidoscopic colours. Naturally the whole web went into a tizzy with: LG

(guardian.com)

 

PG

(adnews.com)

Ian Spalter, the design head of INSTAGRAM justified it as:

NG

(Medium.com)

He found the inspiration through

WG (

Medium.com)

About the icon and the background he has said:

YG

(Medium.com)

SG

(Medium.com)

So the basic lowdown is that they wanted to bring symmetry to what they stand for and what their audience believes in.

Designers had a mixed view towards it-

Positive:

RG

(Creative bloq)

Mixed:

HG

(Creative bloq)

Here’s what Quora had to say:

FG

 

 

kg

 

And the twitteratis went berserk over it:

ksg

(Nytimes.com)

yu (Storypick.com)

Storypick.com)

rl

(Storypick.com)

pl

(Storypick.com)

tl

(Storypick.com) One does end up wondering- is INSTAGRAM on SHROOMS? With such furore on change of the logo, the heads at

One does end up wondering- is INSTAGRAM on SHROOMS? With such furore on change of the logo, the heads at Facebook and Instagram could be in a hurry to get Mr. Polo back.

quote-Cheryl-James-change-is-not-an-event-its-a-20168

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