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Right Said, Kotler! Digital Marketers aren’t Marketers!

Until 1900, the Oxford Dictionary did not have the word ‘Marketing’ in it. ‘Market’ was there but not ‘Marketing’. It was added only in 1910. First traces of advertising however go back to the 17th century. I began as a… Continue Reading →

Video Marketing on Digital and Social Media

Not just limited to YouTube, video marketing is soon becoming the future of content marketing on social/digital media. As digital media continues to become the focal point of most companies’ marketing focus and budgeting, video or content marketing is increasingly… Continue Reading →

All you Want to know about Gmass

With a 3% market share in Email Scheduling, GMass is a powerful mass emailing service that integrates seamlessly with Gmail, Google apps, and Google Drive. It has the ability to send emails as either a brand new email or as… Continue Reading →

How to Write Web Content?

A recent survey found out that 79% of internet users only skim through a page, only 16% read it word for word. So what can you do to make sure that your content gets the attention it deserves? If you… Continue Reading →

Best Social Media Management Tools to Look Out for in 2020

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com Social media today is pervasive and… Continue Reading →

The Top Five SEO Tools For 2018

Let’s understand it like this, if your website is your army to fight your competition, SEO is the cavalry. Back in 2005, all you needed to do to get business was to have a website. However, with the rise of… Continue Reading →

Influencer Marketing: Case Studies & How it Works

  In the field of marketing and advertising, making use of this factor or say characteristic in human beings is referred to as ‘Influencer Marketing’. Influencer Marketing Having emerged as the most powerful form of marketing and evolving tremendously over… Continue Reading →

Understanding Google AdWords Campaign Management

An online platform to showcase advertisement where market professionals can easily interact with customers is what using Google AdWord entails. It is the perfect tool to expand businesses and improve marketing skills. Use of AdWords Google answers over 2 billion… Continue Reading →

A 10-Step Beginner’s guide to Effective Mobile Marketing

Mobile devices have perceptibly become an indispensable part of our lives. We thrive on so many trivial forms of entertainment and pastime using mobiles. Researchers have unalterably declared that the use of mobile devices will trump the use of laptops,… Continue Reading →

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