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Content packaging and marketing is an approach that focuses on consistently creating and distributing content in such a way that it has a high degree of value and relevance. Content marketing is done to attract and retain a clearly defined… Continue Reading →
The advertisement industry is shifting towards automation, and many advertisers now are purchasing digital ads and commercials without associating with print or media companies. As technology advances, new techniques are steadily being examined to produce facilities encompassing the purchasing… Continue Reading →
Domain Authority (DA) is a metric developed by Moz to determine the authority of your website. It is measured between 0 to 100 and the higher the DA of a website, the greater are its chances of ranking higher in… Continue Reading →
Google Analytics is one of the most excellent tools available in the market to understand the traffic on a website. However, it can be challenging to figure out what the various reports mean and how they correlate to your business…. Continue Reading →
Marketing automation application refers to software used by companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks. In other words, it performs specific manual marketing tasks for you at any given point in time. Here’s an… Continue Reading →
Digital Marketing Summits/Conferences work as centers wherein various digital influencers and marketers from around the world come together to promote and appreciate the magnificent work of other digital marketers. It is a way to meet different marketers who have accomplished… Continue Reading →
When Al Ries and jack Trout penned 22 Immutable Laws of Marketing, I am not sure they knew that the laws would become actually so immutable (though many can be contradicted with real life examples) The authors emphatically say that… Continue Reading →
Until 1900, the Oxford Dictionary did not have the word ‘Marketing’ in it. ‘Market’ was there but not ‘Marketing’. It was added only in 1910. First traces of advertising however go back to the 17th century. I began as a… Continue Reading →
Not just limited to YouTube, video marketing is soon becoming the future of content marketing on social/digital media. As digital media continues to become the focal point of most companies’ marketing focus and budgeting, video or content marketing is increasingly… Continue Reading →