“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com Social media today is pervasive and needs no introduction. Every self-respecting business has at least some social media presence – and …
Let’s understand it like this, if your website is your army to fight your competition, SEO is the cavalry. Back in 2005, all you needed to do to get business was to have a website. However, with the rise of search engines like Yahoo!, Google, Bing etc., keywords became the literal key in form of …
In the field of marketing and advertising, making use of this factor or say characteristic in human beings is referred to as ‘Influencer Marketing’. Influencer Marketing Having emerged as the most powerful form of marketing and evolving tremendously over time and with technology,influential personalities such as actors-actresses, sportspersons, motivational speakers, famous leaders, and many …
An online platform to showcase advertisement where market professionals can easily interact with customers is what using Google AdWord entails. It is the perfect tool to expand businesses and improve marketing skills. Use of AdWords Google answers over 2 billion search queries every day making it the most used search engine on the internet. Due …
Mobile devices have perceptibly become an indispensable part of our lives. We thrive on so many trivial forms of entertainment and pastime using mobiles. Researchers have unalterably declared that the use of mobile devices will trump the use of laptops, desktops or any other form of device usage within the next year. Marketers in general, …
The ultimate goal of content marketing is to establish a relationship with the customers by making conversations. It can be in the form of articles or video content or live streaming of contents or product performance. In order to provide an engaging interaction, it is a prerequisite to understanding all the etiquettes of content marketing …
You probably would have noticed how more and more people are using smartphones to a far greater extent than laptops or PCs. A great deal of internet browsing and other activities have been taken over by mobile phones. With this, something called mobile content marketing has emerged in recent times. What is Mobile Content Marketing? …
Digital Marketing is not only about finding a great writer and figuring out what the audience demands. There are several technical elements to ensure that your content is successful. One such important factor involves finding out how many people are actually able to locate the webpage with your published content. This is where we introduce …
Landing Page Creation Tools : If you are running ads on your site with the obvious objective to generate leads, you are no stranger to landing pages. If you want to convert visitors into potential customers, landing pages are the kernel and should be your core study. A landing Page is essentially a web page a …