Netflix, Hotstar, Alt Balaji, SonyLiv: all they have in common is that they are creating truckloads of content for the millennial, available to them at the tap of an app. Hotstar, a 21st Century Fox company, has 70% of overall app download in the category. SonyLiv is a close second at 13% courtesy GEC …
When Al Ries and jack Trout penned 22 Immutable Laws of Marketing, I am not sure they knew that the laws would become actually so immutable (though many can be contradicted with real life examples) The authors emphatically say that billions of dollars are ‘wasted’ in marketing by not adhering to laws of marketing, and …
Until 1900, the Oxford Dictionary did not have the word ‘Marketing’ in it. ‘Market’ was there but not ‘Marketing’. It was added only in 1910. First traces of advertising however go back to the 17th century. I began as a traditional marketer where we read books on ads by Ogilvy, the craftsmanship of copywriting, creative …
Not just limited to YouTube, video marketing is soon becoming the future of content marketing on social/digital media. As digital media continues to become the focal point of most companies’ marketing focus and budgeting, video or content marketing is increasingly being employed across social media platforms like Facebook, Twitter, and Instagram. As a matter of …
With a 3% market share in Email Scheduling, GMass is a powerful mass emailing service that integrates seamlessly with Gmail, Google apps, and Google Drive. It has the ability to send emails as either a brand new email or as a reply to a previous thread and offers up to 8 automatic follow-ups that you …
A recent survey found out that 79% of internet users only skim through a page, only 16% read it word for word. So what can you do to make sure that your content gets the attention it deserves? If you had an answer to that question, you wouldn’t be here. Would you? So, let’s get …
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com Social media today is pervasive and needs no introduction. Every self-respecting business has at least some social media presence – and …
Let’s understand it like this, if your website is your army to fight your competition, SEO is the cavalry. Back in 2005, all you needed to do to get business was to have a website. However, with the rise of search engines like Yahoo!, Google, Bing etc., keywords became the literal key in form of …
In the field of marketing and advertising, making use of this factor or say characteristic in human beings is referred to as ‘Influencer Marketing’. Influencer Marketing Having emerged as the most powerful form of marketing and evolving tremendously over time and with technology,influential personalities such as actors-actresses, sportspersons, motivational speakers, famous leaders, and many …