How are Mobile Apps Changing the Face of Digital Marketing?

How are Mobile Apps Changing the Face of Digital Marketing?

Digital Marketing

Digital marketing is like a shelter for all your online marketing needs and efforts. Digital channels like social media, Google search and email marketing leverage your business to connect with your current and prospective clients via online platforms, like a website. If you are looking for a marketing strategy that can connect you directly with your target audience at an opportune time, digital marketing is the go-to strategy.

Digital Marketing

What is Digital Marketing all about?

There are a vast variety of assets and tactics that come under the shelter of digital marketing when we try to build our online branding. Some of the most common and effective assets of digital marketing are blog posts, eBooks and white papers, interactive tools, online brochures, social media and most importantly your website.

To have a clear picture of how you can utilize each asset, you need to focus on the “tactics”. The most supportive tactics to achieve your digital marketing goals are Search Engine Optimisation, Content Marketing, Inbound Marketing, Social Media Marketing, Pay-Per-Click, Affiliate Marketing and Email Marketing.

If you are already into digital marketing, you must be utilizing most of the assets mentioned above and tactics. Also, it is likely you are reaching some areas of your target audience online.

However, the tool that is changing the face of digital marketing – for good, is still underestimated by many marketers. Here, we are talking about the contribution of mobile apps in the world of digital marketing. The digital world is changing every day, and without changing with evolving technology, you will not be able to reach your online branding and marketing goals.

How are mobile apps helpful?

Even though we are aware of the fact that digital marketing is constantly evolving with technological advancements, mobile apps are working as a game changer in the whole scenario.

With the evolution of smartphones and tablets, mobile apps influenced the lives of thousands of people, including yours and mine. Mobile apps have not only made life easier but helped us in business building. Sending emails, online information search, online purchases and client connections were never so easy, before the concept of the mobile app.

According to a survey conducted by Fierce Developer, mobile apps and smartphones have unknowingly influenced human behaviour. On an average, more than 50% of the time by mobile users is spent on apps.

Just like online lifestyle company Myntra, many eCommerce sites are planning to shift their desktop and mobile site to an app-only eCommerce platform. The reason is quite simple, as per a survey, Myntra found that 85% of online users were using native mobile apps instead of mobile sites. Many other online companies have realized the power of mobile apps and are planning to move their online business to mobile apps.

Along the app revolution, your smartphone will automatically take you to the native app when you click on any available product link, or it will give you the downloadable link to the App store. More than 1.5 million live apps on App Store and Play Store, if you want better digital marketing results you need to introduce a relevant app to your customers, for greater user experience. Digital marketers understand the growing trend and have resorted to offering relevant app development and marketing services to clients.

Stats about Mobile Apps

Some interesting statistics about mobile apps:

With mobile app revenue expected to touch the scale of $189 billion by the year 2020, here are some interesting and unbelievable facts about mobile apps:

  • 90% of mobile users spend their time in apps as compared to mobile sites, according to data by Flurry 2015.
  • According to a survey conducted in May 2016, the average cost per app installation is $2.33 for Android and $1.46 for iOS.
  • Approximately 26% apps are abandoned by the users after their first use, and 25% of apps are never used after installation, as per 2015 data by Google.
  • As per Adobe Mobile Maturity Survey of 2015, approximately 78% of organisations use paid media to divert traffic towards app downloads.
  • If you compare customer satisfaction, 47% users dislike their website experience, whereas 45% of app users dislike their app experience.

How can a mobile app help to increase your revenue?

Here are some of the best tips from top app company CEOs and app marketers for financial growth:

#1 Amir Jirbandey, from Dubber, believes in revenue increase with the growth in user signups. He says, “Increase in user numbers naturally results in revenue growth for us. However, by increasing the usage of each user, we can see a growing ARPU. “

#2 Dakota Smith from Hopper, dedicates her app success to the methods of refining and polishing your push-notification strategy, which can become the key for converting your install base into your paying customers.

#3 Washos, app by Benjamin Guez, became popular and excelled in its revenue growth vis quality service delivery and email marketing. They believe that their success in growing sales is connected profusely to their capacity to deliver best in class service.

As much as it is important to realise that your business needs to stay on the top, it is crucial to know how to do it and by what means. In the digital sea full of billions of apps, it is good to know which tool helps the most. As a digital marketer, you need to enhance your speciality in multiple segments.

The top five useful mobile apps for digital marketers are Evernote to organize everything, HootSuite for Social Media Management, Flipboard for inspiration, Redbooth for collaboration and Google Apps for all other work related needs.

The facts and tactics mentioned above are the highlights on how mobile apps are changing the face of digital marketing. Whether you are new to the digital world or a digital marketing pro, switching over to mobile app will be highly beneficial for you. As a marketer, you may have various methods of attracting customers, but a tie up between app and business is the need of the hour.

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