The importance of SEO has become paramount in the last few years and with all the backend updates happening on search engines, it is only becoming more important to give it a lot of thought before finalizing content that is SEO enriched. This can happen only when keyword research for SEO takes place.
Now the important thing to remember is that the why’s of conducting keyword research for SEO has remained the same, but how that search is conducted has changed quite a lot over the years. But, before we get into the technical aspects of how, let us understand what keyword research is and why it is important.
Understanding the niche of keyword research SEO
If you are new to the world of online and digital marketing, you first need to understand what keyword research is. The simplest way of understanding is with an everyday example. Think of SEO as the ultimate encyclopedia that gives you all the information based on what you are looking for!
Since the time search engines have been introduced people key in words based on the information they seek or the task they want to carry out. Now, these relevant words that they use to reach a particular destination page are known as keywords, and the process in which the right keywords are included in the content is known as keyword research for SEO.
Well-conducted keyword research for SEO gives you valuable insights such as the top high volume keywords that people are looking up for on the internet. The biggest change that has come in the world of keyword research for SEO is that it is not about the number of times you use a keyword in your content, but more important to understand the intent behind using it. In fact, there are so many SEO agencies that are helping people to understand the nuances of conducting keyword research for SEO in the most effective way.
Based on the trending keywords you can work on blog topics that can aesthetically include these keywords so that when a person looks for something online they are redirected to your page.
Why conduct keyword research for SEO?
Ask yourself this question to answer the question here. Why write all that content when it does not show up on any search engine at the time when someone is looking for it? The main reason why keyword research for SEO is important is that it amplifies the content and redirects the users to your website almost instantly.
Based on the sector that you are catering to and the kind of products/services you offer, it becomes important to map all the high-volume keywords so that you can base solid content around it. Once you have the results of keyword research for SEO, all the content that you upload will satisfy the parameters of the search engine and what the users are looking for.
Tips for conducting keyword research for SEO.
As complicated as this process may seem to you, the truth is that if you go about things in an orderly manner, it becomes easier and provides better results. We will be taking a closer look at the steps that you need to tick off when conducting keyword research for SEO.
Understand your business and jot down the topics
What is it that you do as a business and how it is that you help your end-users? This by far is the most important question that you need to ask before getting into keyword research for SEO.
Based on your business niche and type you need to think of content buckets that will provide your readers with the information that they need. Based on these topics that you think of you need to look for the relevant keywords that best fit your content requirements.
The best way of coming up with good topics is by being in the user’s mindset and answering the question “what will I want to read and enjoy?”. For example, if you are a brand that offers content marketing solutions some of the content buckets could cover;
- Content marketing
- Digital marketing
- Marketing analytics
- Email marketing
When writing and forming content for the decided content buckets it is crucial that you include high-volume keywords that you get through the process of keyword research for SEO.
Start the quest for the right keyword research for SEO
With the topic, buckets decided based on your domain and niche the next thing that you need to do is hunt the right keywords that naturally fall in line with your content topics.
There are a lot of tools that are now available via which you can source the right keywords with complete ease. If we were to pick up the content bucket that covers content marketing this is what the keyword research for SEO results will look like ( most tools also give you the option of changing the location so that you find keywords that are being searched in your niche demographic)
Based on the findings that are generated here, you can ideate a list of topics where you can feature these keywords in the most meaningful and aesthetically pleasing way. There are several keyword research for SEO tools like SEMrush, ahref, and keyword shitter that you can use when looking for the right keywords.
PRO SEO TIP: If you are unable to jot down the most searched things based on your domain or niche, one suggestion will be to go and speak to those team members who interact with the customers. Ask them what are the most common questions that they ask so that you can focus on the content around it.
Keyword research for SEO that is intent specific
Gone are the days when stuffing your content with high-volume keywords was enough to have your page rank on the search engines. Today, meaning, intent, and purpose trump the number of times you use a keyword.
When a user clicks on your link under the expectation of actually getting some answers, it is important that they land on content that gives them exactly that and not just a dose of keywords entered that make absolutely no sense.
The best way to understand what the intent of a person is when they look for something online is to go yourself, input a keyword and then look at the results that are displayed right on the top. If our keyword is content marketing and I look it up on Google this is what we get.
Look out for the relative keywords
It is not necessary that you get the exact keyword based on a topic every time and when this happens, all you need to do is keep a lookout for keywords that are similar or relative. This basically means that you keep an eye out for keywords that are similar to the topic that you are wishing to elaborate on.
If we take the previous example of content marketing itself these are some of the relative or similar keywords that when conducting keyword research for SEO.
The world of SEO is changing almost every day and with this, it becomes more important to ensure that you have conducted keyword research for SEO with every update that happens on the backend and every change that you see in your competitors’ content.
The important thing is to focus on the intent and not just the volume of keywords that you use once you have a list of keywords research for SEO.