Well, Benetton did it last year when it had political leaders of different countries (with some differences), kissing each other (on the lip). If that was controversial, this should be controversially creative. JWT India, apparently in a rage of inexplicable mistake, uploaded a poster (cartooned) of Kardashian sisters bound-and-gagged in the trunk of a Ford, with rival Paris Hilton in the driver seat, looking back and putting up an unabashed wink. What’s wrong? According to WPP (parent agency of JWT) and Ford, all is wrong. Both have issued immediate apology, probably foreseeing legal suits coming their way.
Ford said, “We deeply regret this incident and agree with our agency partners that it should never have happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”
Here’s what WPP said, “We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group. These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.”
Whatever be the case, I like the ad, I like the humor, and in all circumstances, it has my thumbs up!