Category World’s Widest Web

Old Spice in New Cuisine

For me personally, Old Spice is the good old cologne/after shave that I used to find gently placed on the sink of my grandfather’s (mind you, he was a idiosyncratic, retired Colonel) bathroom, during my childhood. It was perhaps the… Continue Reading →

Everyone Loves Ecommerce

“You don’t need to be a rocket scientist. Investing is not a game where the guy with the 160 IQ beats the guy with 130 IQ.” – Warrant Buffet It seems nowadays that taking your business online is a natural… Continue Reading →

Politicians/Political Parties on Social Media

It’s bizarre the way elections come and go in our country. Once in five years we are reminded of our fundamental right to slide our chit into the ballot box (confession of a reluctant voter: I have never voted in… Continue Reading →

We talk Inclusive, not Exclusive!

I don’t even remember where I read this ‘word’ inclusive in a marketing material of some brand, but it has managed to stay with me since then. It had its appeal. When the emphasis has been on making every tangible,… Continue Reading →

Clicking Online PR

While I may have attended less than a handful blogger events/meets, I have no speck of doubt that bloggers run digital PR like no one else can. Its disorganized, right, but no brand today can ignore the influence of online… Continue Reading →

Brand Face-shift on Facebook

Whenever I see a newsfeed post from Cricinfo on Facebook, it gives me shudders. There’s a reason for that. I have been a cricket devotee all my life. For the past decade or so, since the Internet dawned upon us,… Continue Reading →

The Curse of Sourced Content

What is upsetting about most Facebook brand pages (in Indian social media landscape) is the sheer number of wall content that is either sourced from YouTube, ageing (not vintage) quotations that have faced the brunt of time, or silly proverbs… Continue Reading →

When Parenting Goes Viral

Janell Burley Hofmann was an unknown name till a few days back. Not surprisingly, because she was a cute mother & blogger somewhere in the US who wrote her experiences randomly. What changed her status was the 18-clause code of… Continue Reading →

What 2013 holds for Digital Marketing?

Unfortunately, Nostradamus did not make any predictions for marketers, not that I believe marketing horoscopes can be made and deciphered. 2012, for me, personally was a year when I witnessed more slowdown amongst agencies (either in terms of growth or… Continue Reading →

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