Search Engine Optimization (SEO) is the art of getting organic traffic by ranking for relevant keywords, essentially by predicting what search engines and customers are searching for. Put simply, SEO is about getting more organic traffic. We do this by… Continue Reading →
Measuring performance for specific keywords and then optimizing content/design of web pages for ranking better is, simply put, the description of what SEO-ers do.
Want data to understand your competitor’s audience? Get the SEO to pull some data.
Creating a growth strategy pitch for one of the recent leads? Ask your SEO for a smoking gun.
Want to know why sales have dipped a bit for a particular product on an e-commerce platform? You should definitely the SEO now!
All this, and more, is done by SEO professionals a zillion times every year. Making them the data moguls for marketing.
Apart from spectacular competence and years of experience of working with no-one-gets-it search algorithms, there is another important component – the SEO tools.