Category Marketing

What is SEO and How it Works?

Search Engine Optimization (SEO) is the art of getting organic traffic by ranking for relevant keywords, essentially by predicting what search engines and customers are searching for.  Put simply, SEO is about getting more organic traffic. We do this by… Continue Reading →

Top 6 Marketing Automation Applications For Your E-commerce Website

Marketing automation application refers to software used by companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks. In other words, it performs specific manual marketing tasks for you at any given point in time. Here’s an… Continue Reading →

Top 5 Digital Marketing Summits That Every Marketer Must Attend

Digital Marketing Summits/Conferences work as centers wherein various digital influencers and marketers from around the world come together to promote and appreciate the magnificent work of other digital marketers. It is a way to meet different marketers who have accomplished… Continue Reading →

22 Immutable Laws of Marketing – by Jack Trout and Al Ries

When Al Ries and jack Trout penned 22 Immutable Laws of Marketing, I am not sure they knew that the laws would become actually so immutable (though many can be contradicted with real life examples)  The authors emphatically say that… Continue Reading →

Right Said, Kotler! Digital Marketers aren’t Marketers!

Until 1900, the Oxford Dictionary did not have the word ‘Marketing’ in it. ‘Market’ was there but not ‘Marketing’. It was added only in 1910. First traces of advertising however go back to the 17th century. I began as a… Continue Reading →

Influencer Marketing: Case Studies & How it Works

  In the field of marketing and advertising, making use of this factor or say characteristic in human beings is referred to as ‘Influencer Marketing’. Influencer Marketing Having emerged as the most powerful form of marketing and evolving tremendously over… Continue Reading →

Understanding Google AdWords Campaign Management

An online platform to showcase advertisement where market professionals can easily interact with customers is what using Google AdWord entails. It is the perfect tool to expand businesses and improve marketing skills. Use of AdWords Google answers over 2 billion… Continue Reading →

A 10-Step Beginner’s guide to Effective Mobile Marketing

Mobile devices have perceptibly become an indispensable part of our lives. We thrive on so many trivial forms of entertainment and pastime using mobiles. Researchers have unalterably declared that the use of mobile devices will trump the use of laptops,… Continue Reading →

Leveraging Influencer Marketing for your Brand

In the era of online brand marketing, to be successful, your brand should have a clear connection between authenticity, reality and relatability. The biggest mistake brands make while approaching the online market is trying the same old traditional strategies without… Continue Reading →

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