Category From Here and There

Trash and nonsensical stuff that makes all the sense in the world

Yes Sir, Yes Sir, All Shitbags Full!

Dear Client, I hear all that you said That I am the board, you are the dart That I am to take a deep breath Even when you blow that fiercest fart And yes, did you feel I did not… Continue Reading →

The Thin Red Line…

Before the heading drives you towards the unassuming Hollywood film (not a pleasant memory for those who have watched the film) let me clarify that I am referring (at the risk of being vague and critically creative) to that thin… Continue Reading →

What Can You do With a Shoe?

If you have been exposed to the legendary Airwalk advertising campaign, conceptualized by Lambesis, you would know what I am talking about. Airwalk (a company that was popularly mentioned in popular book The Tipping Point by Malcolm Gladwell), a company… Continue Reading →

IPL’s (the brand) Road to Perdition

Kochi sacked, SRK banned, Modi fired, Spot-fixing emerges. Barring spot-fixing accusations in IPL6, IPL has remained as a premium brand – Pepsi paid Rs 400 Crores for five years’ rights if that is some indication to brand’s worth. Most brands… Continue Reading →

Homemade Marketing for Small Businesses

When I was about 6 or 7, my mother started a tuition center in a small town called Alwar (She was an English lecturer with focus on teaching in her spare time, and of course make a few bucks) So,… Continue Reading →

The Unbranded Brand

Where I stay in Delhi, a few kilometers away, is a popular fish joint called Paramjeet Machiwala. He does not have a logo, no proper signage, forget about a website, and marketing is not his forte. Despite being a branding… Continue Reading →

I Do, I Apologize

Well, Benetton did it last year when it had political leaders of different countries (with some differences), kissing each other (on the lip). If that was controversial, this should be controversially creative. JWT India, apparently in a rage of inexplicable… Continue Reading →

To Sell or Not? The Acquisitions of Agencies in India

Yesterday, I was reading a story on Forbes India website about how Taproot in a span of 2 years of its foundation sold a majority stake of 51 percent to Japanese major Dentsu Communications for about Rs 60 – 70… Continue Reading →

Why Ban Social Media?

A few moons ago, I was watching CNN-IBN. There was probably an hour-long debate on banning social media. The cause was the disturbance in certain areas in south India which led to exodus of Northeasterners. Social media sites such as… Continue Reading →

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