Category From Here and There

Trash and nonsensical stuff that makes all the sense in the world

Top 6 Marketing Automation Applications For Your E-commerce Website

Marketing automation application refers to software used by companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks. In other words, it performs specific manual marketing tasks for you at any given point in time. Here’s an… Continue Reading →

Top 5 Digital Marketing Summits That Every Marketer Must Attend

Digital Marketing Summits/Conferences work as centers wherein various digital influencers and marketers from around the world come together to promote and appreciate the magnificent work of other digital marketers. It is a way to meet different marketers who have accomplished… Continue Reading →

International Day of Yoga: A Marketing Success or a Gimmick

It was more than a year ago when Indian prime minister Narendra Modi announced in a UN Speech the idea of International Yoga Day. June 21 came to be the chosen day. Modi is a well-known strategist and marketer. It’s… Continue Reading →

Modi & Small Town Marketing

Recently, I have spent a lot of time travelling across North Indian Himalayan range, and interacting with small town dwellers with professions such as drivers, tea stall owners, guest house owners, helpers, potters, waiters, shopkeepers, nothing-doers etc etc. What has… Continue Reading →

Where’s the Personal in Social?

In the times that we live, I think it’s almost impossible to sieve the personal from social. Take for example, a professional contact on your WhatsApp who reveals his/her state of mind everyday through status, or that distant acquaintance who… Continue Reading →

All for Reputation

Let me start with an example. Recently, I reviewed a property on Tripadvisor, like I do most times I return from a trip. All that I wrote was hunky dory apart from the last line that complained of power cuts…. Continue Reading →

Why we Love Stories?

Everyone loves stories, whether they come in form of movies, books, comics, news stories, interviews, monologues, blogs, etc. Even witnessing road rage is like viewing a story. When it comes to marketing & advertising, stories have ruled the roost for… Continue Reading →

To the Client Who Does Not Pay

The Client Who Does not Pay (finally takes a call from a different number, after months): Hayloooo The innocuous vendor (from hereon, yours truly): Sir, This is Me…..If you remember… The Client Who Does not Pay (almost choking, startled…): Hayloo,… Continue Reading →

Understanding an Impatient Consumer

When I grew up in the 1980s, having a phone line connection was a luxury, something that was to be held by the elite. A fact that might surprise today’s teenagers, an 8-year waiting period for a telephone line connection… Continue Reading →

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