Category Digital Marketing

Right Said, Kotler! Digital Marketers aren’t Marketers!

Until 1900, the Oxford Dictionary did not have the word ‘Marketing’ in it. ‘Market’ was there but not ‘Marketing’. It was added only in 1910. First traces of advertising however go back to the 17th century. I began as a… Continue Reading →

Video Marketing on Digital and Social Media

Not just limited to YouTube, video marketing is soon becoming the future of content marketing on social/digital media. As digital media continues to become the focal point of most companies’ marketing focus and budgeting, video or content marketing is increasingly… Continue Reading →

The Top Five SEO Tools For 2018

Let’s understand it like this, if your website is your army to fight your competition, SEO is the cavalry. Back in 2005, all you needed to do to get business was to have a website. However, with the rise of… Continue Reading →

How to Ensure Your Content is Crawlable in Search Engines

Digital Marketing is not only about finding a content writing company and figuring out what the audience demands. There are several technical elements to ensure that your content is successful. One such important factor involves finding out how many people… Continue Reading →

How are Mobile Apps Changing the Face of Digital Marketing?

Digital Marketing Digital marketing is like a shelter for all your online marketing needs and efforts. Digital channels like social media, Google search and email marketing leverage your business to connect with your current and prospective clients via online platforms,… Continue Reading →

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