Category Digital Marketing

What is SEO and How it Works?

Search Engine Optimization (SEO) is the art of getting organic traffic by ranking for relevant keywords, essentially by predicting what search engines and customers are searching for.  Put simply, SEO is about getting more organic traffic. We do this by… Continue Reading →

How to promote your personal brand on Instagram

If you too are planning to build your personal identity as a brand on Instagram, here are a few tips that can help you build a successful promotion strategy.

An Introduction to Affiliate Marketing

Affiliate marketing is one of the fastest-growing methods of starting a passive income in the modern digital marketing landscape. The majority of bloggers/promoters prefer affiliate marketing in the initial phase. Affiliate marketing allows you to earn money even when you… Continue Reading →

5 Time-Proven SEO Strategies to Increase SERPs

The world of SEO is always changing and the tactics you were using 2 years back will not work in the current digital scenario. Even if you have been successful in improving your website ranking, you will require new strategies… Continue Reading →

A Beginner’s Guide To Programmatic Buying

  The advertisement industry is shifting towards automation, and many advertisers now are purchasing digital ads and commercials without associating with print or media companies. As technology advances, new techniques are steadily being examined to produce facilities encompassing the purchasing… Continue Reading →

How to Increase Domain Authority of Website

Domain Authority (DA) is a metric developed by Moz to determine the authority of your website. It is measured between 0 to 100 and the higher the DA of a website, the greater are its chances of ranking higher in… Continue Reading →

A Beginner’s Guide To Google Analytics

Google Analytics is one of the most excellent tools available in the market to understand the traffic on a website. However, it can be challenging to figure out what the various reports mean and how they correlate to your business…. Continue Reading →

Top 6 Marketing Automation Applications For Your E-commerce Website

Marketing automation application refers to software used by companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks. In other words, it performs specific manual marketing tasks for you at any given point in time. Here’s an… Continue Reading →

Top 5 Digital Marketing Summits That Every Marketer Must Attend

Digital Marketing Summits/Conferences work as centers wherein various digital influencers and marketers from around the world come together to promote and appreciate the magnificent work of other digital marketers. It is a way to meet different marketers who have accomplished… Continue Reading →

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