Category branding

22 Immutable Laws of Marketing – by Jack Trout and Al Ries

When Al Ries and jack Trout penned 22 Immutable Laws of Marketing, I am not sure they knew that the laws would become actually so immutable (though many can be contradicted with real life examples)  The authors emphatically say that… Continue Reading →

4 SEO Consultants to Follow on the Web

Ok, SEO is always changing, always evolving, and you just don’t know when Google is going to throw up another surprise with a new update. The only way to crack this is to stay updated, and the best way to… Continue Reading →

Why are Social Signal Tools Necessary for a Brand Building Initiative?

The collective number of social engagement through likes, shares, and comments builds social media visibility and contributes towards the organic search ranking of a website or eCommerce store. Social signals constitute as another form of citation, similar to backlinks. Over… Continue Reading →

Personal Branding – Are you doing it right?

Deepak Chopra, Robin Sharma, Bejan Daruwala, Salma Rushdie, Anish Kapoor – what do they have in common? They are all great brands, by the virtue of either their work or their personal branding efforts. I mean look at Deepak Chopra…. Continue Reading →

International Day of Yoga: A Marketing Success or a Gimmick

It was more than a year ago when Indian prime minister Narendra Modi announced in a UN Speech the idea of International Yoga Day. June 21 came to be the chosen day. Modi is a well-known strategist and marketer. It’s… Continue Reading →

Old Spice in New Cuisine

For me personally, Old Spice is the good old cologne/after shave that I used to find gently placed on the sink of my grandfather’s (mind you, he was a idiosyncratic, retired Colonel) bathroom, during my childhood. It was perhaps the… Continue Reading →

IPL’s (the brand) Road to Perdition

Kochi sacked, SRK banned, Modi fired, Spot-fixing emerges. Barring spot-fixing accusations in IPL6, IPL has remained as a premium brand – Pepsi paid Rs 400 Crores for five years’ rights if that is some indication to brand’s worth. Most brands… Continue Reading →

Brand Face-shift on Facebook

Whenever I see a newsfeed post from Cricinfo on Facebook, it gives me shudders. There’s a reason for that. I have been a cricket devotee all my life. For the past decade or so, since the Internet dawned upon us,… Continue Reading →

In the Face with Pan Bahar Crystal and Lifebuoy

It’s never been done before, at least in my memory that a brand has come out stating quite unabashedly that they are not most expensive in their league. Yes, not the most premium, but the most expensive (in cost)! The… Continue Reading →

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