Category Band of Brands
Digital Marketing Summits/Conferences work as centers wherein various digital influencers and marketers from around the world come together to promote and appreciate the magnificent work of other digital marketers. It is a way to meet different marketers who have accomplished… Continue Reading →
In the American annals of brand histories, Starbucks, along with icons such as Coke, Nike, McDonald’s is a world-renowned brand (not product). Remember its entrance in India? The long queues outside the stores, the whole enigma of experiencing Starbucks (not… Continue Reading →
Deepak Chopra, Robin Sharma, Bejan Daruwala, Salma Rushdie, Anish Kapoor – what do they have in common? They are all great brands, by the virtue of either their work or their personal branding efforts. I mean look at Deepak Chopra…. Continue Reading →
So, I am another player in an already cluttered market even if I wear with pride the exclusive adage of “I don’t have competition.” The truth is: “You have competition.” And lots! Whether you are a food ordering app,… Continue Reading →
For me personally, Old Spice is the good old cologne/after shave that I used to find gently placed on the sink of my grandfather’s (mind you, he was a idiosyncratic, retired Colonel) bathroom, during my childhood. It was perhaps the… Continue Reading →
Kochi sacked, SRK banned, Modi fired, Spot-fixing emerges. Barring spot-fixing accusations in IPL6, IPL has remained as a premium brand – Pepsi paid Rs 400 Crores for five years’ rights if that is some indication to brand’s worth. Most brands… Continue Reading →
Where I stay in Delhi, a few kilometers away, is a popular fish joint called Paramjeet Machiwala. He does not have a logo, no proper signage, forget about a website, and marketing is not his forte. Despite being a branding… Continue Reading →