Category Agency Scribblings

Just a light take on what we agencies feel behind the curtains. We are humans too before we forget!

Where’s the Personal in Social?

In the times that we live, I think it’s almost impossible to sieve the personal from social. Take for example, a professional contact on your WhatsApp who reveals his/her state of mind everyday through status, or that distant acquaintance who… Continue Reading →

All for Reputation

Let me start with an example. Recently, I reviewed a property on Tripadvisor, like I do most times I return from a trip. All that I wrote was hunky dory apart from the last line that complained of power cuts…. Continue Reading →

Why we Love Stories?

Everyone loves stories, whether they come in form of movies, books, comics, news stories, interviews, monologues, blogs, etc. Even witnessing road rage is like viewing a story. When it comes to marketing & advertising, stories have ruled the roost for… Continue Reading →

Old Spice in New Cuisine

For me personally, Old Spice is the good old cologne/after shave that I used to find gently placed on the sink of my grandfather’s (mind you, he was a idiosyncratic, retired Colonel) bathroom, during my childhood. It was perhaps the… Continue Reading →

Everyone Loves Ecommerce

“You don’t need to be a rocket scientist. Investing is not a game where the guy with the 160 IQ beats the guy with 130 IQ.” – Warrant Buffet It seems nowadays that taking your business online is a natural… Continue Reading →

To the Client Who Does Not Pay

The Client Who Does not Pay (finally takes a call from a different number, after months): Hayloooo The innocuous vendor (from hereon, yours truly): Sir, This is Me…..If you remember… The Client Who Does not Pay (almost choking, startled…): Hayloo,… Continue Reading →

Understanding an Impatient Consumer

When I grew up in the 1980s, having a phone line connection was a luxury, something that was to be held by the elite. A fact that might surprise today’s teenagers, an 8-year waiting period for a telephone line connection… Continue Reading →

We talk Inclusive, not Exclusive!

I don’t even remember where I read this ‘word’ inclusive in a marketing material of some brand, but it has managed to stay with me since then. It had its appeal. When the emphasis has been on making every tangible,… Continue Reading →

What to make of Omnicom-Publicis Merger?

The ancient world, in the times of Greeks and Romans, had a way of working. They used to make offer to other kingdoms either to merge with them, or be battle-ready, in other words, be defeated and get acquired. Merger,… Continue Reading →

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