Though I have nothing home two write about Bodyguard the disaster, I could not help noticing a few brand associations in the first half of the film (I left after the first half). The first brand that comes to your… Continue Reading →
I’m not a regular on Twitter, and have hardly endorsed it as a marketing medium for my clients even though we heavily work towards community building on Facebook and promoting content on YouTube and blogs. Even on personal front, though… Continue Reading →
Now that newspapers and magazines are replete with Steve Jobs story, I felt that I too within me had something to share. For me, Steve Jobs initially stood more than a CEO of Apple or one of the greatest innovators… Continue Reading →
I was driving down from Dhaula Kuan towards Naraina yesterday when I noticed a large outdoor hoarding that promoted the Facebook page of Delhi Traffic Police. It is another story that the creative was poorly designed and it appeared to… Continue Reading →
I took long time reading through Built to Last: Successful Habits of Visionary Comapnies, a gem from Jim Collins and Jerry Porras. Built to Last is a brilliant research study that companies visionary companies with comparison companies. The likes of… Continue Reading →
Coming from an agency, it is natural for me to be questioning the seriousness and intent of a brand manager when they are talking about digital marketing. You see, online marketing has always been the poor cousin of traditional marketing… Continue Reading →
It’s not every day that I make two pitches for social media marketing in another city. But yesterday was such a day. In Mumbai, I met totally two different kinds of brands, one a financial institution and another, a fashion… Continue Reading →
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