Harsh, Author at - Page 2 of 10

Branding With Bodyguard!

Though I have nothing home two write about Bodyguard the disaster, I could not help noticing a few brand associations in the first half of the film (I left after the first half). The first brand that comes to your… Continue Reading →

September 6, 2011 1

On a comeback trail…Airtel

Bharti Airtel marketing initiatives always seem to catch attention for the simple reason that Bharti is one of the biggest spenders on advertising in the domestic circuit. For Airtel, their marketing campaigns now are better and more closely watched than… Continue Reading →

August 26, 2011 3

Take a Dig to go Big

After the much-hyped UB ad that teased the rival Seagram’s and invited a lawsuit from Harbhajan Singh forcing the brand to withdraw the controversial ‘Make it Large’ spoof ad, it is now our indigenous mobile player Micromax Mobile to go the… Continue Reading →

August 20, 2011 0

Built To Last, and from scratch

I took long time reading through Built to Last: Successful Habits of Visionary Comapnies, a gem from Jim Collins and Jerry Porras. Built to Last is a brilliant research study that companies visionary companies with comparison companies. The likes of… Continue Reading →

August 17, 2011 0

Getting Integrated into Integration

Coming from an agency, it is natural for me to be questioning the seriousness and intent of a brand manager when they are talking about digital marketing. You see, online marketing has always been the poor cousin of traditional marketing… Continue Reading →

August 15, 2011 1

Author Harsh

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