Author Harsh

Best SEO Tools: Free and Paid

Measuring performance for specific keywords and then optimizing content/design of web pages for ranking better is, simply put, the description of what SEO-ers do.

Want data to understand your competitor’s audience? Get the SEO to pull some data.

Creating a growth strategy pitch for one of the recent leads? Ask your SEO for a smoking gun.

Want to know why sales have dipped a bit for a particular product on an e-commerce platform? You should definitely the SEO now!

All this, and more, is done by SEO professionals a zillion times every year. Making them the data moguls for marketing.

Apart from spectacular competence and years of experience of working with no-one-gets-it search algorithms, there is another important component – the SEO tools.

Latest Content Marketing Technologies to Adopt in 2019

Content packaging and marketing is an approach that focuses on consistently creating and distributing content in such a way that it has a high degree of value and relevance. Content marketing is done to attract and retain a clearly defined… Continue Reading →

Days of 1+1 and beyond

Do you remember the good old 80s and 90s when every brand such as Rin, Surf or Babool used to give us those salivating buying offers where we bought one and got one free, and almost every customer while buying… Continue Reading →

Sales in the times of Marketing!

Situation 1: Qualified for Dominos? Dominos Salesperson: Hello! Welcome to Domino’s. Today’s running offer….(and he keep on running and I switch on my patient cells!) Me: (after the salesperson is over): Can I order a small Golden Delight Pizza? My… Continue Reading →

Humorous Advertising

Let’s face it. In our hectic and stressful lives, the only saviour is humour, and welcome from anywhere and everywhere, and if it comes from media (any) then it can change our mood and make our lives exciting. While the… Continue Reading →

The Power of Idea

One of the advertising principles that I’ve always stuck to is that whatsoever the medium, idea is the greatest tool that can differentiate a creative unit or an agency, and this stands true for all those agencies that are either… Continue Reading →

Movie Marketing

With the Indian film industry coming of age, movie/film marketing has become integral to the success of a film. Gone are the 80s and 90s when film posters were stuck outside public urinals for attracting crowds. Those were the years… Continue Reading →

There’s no bigger Mc

What inspires me to write about McDonald’s, every 10-mile burger shop, is the interesting story that it has weaved for itself. Last week, I was travelling to Dehradun from Delhi. The first McDonald’s store was at Meerut and the next… Continue Reading →

What’s with F1 Delhi?

Okay, I know that it has taken decades for F1 to arrive in India, and the F1 fans are scurrying for tickets from all over India. The VIP seats are already taken, thanks to our influential and attention-hungry political and… Continue Reading →

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