Author Harsh Vardhan Dutta
Digital Marketing Summits/Conferences work as centers wherein various digital influencers and marketers from around the world come together to promote and appreciate the magnificent work of other digital marketers. It is a way to meet different marketers who have accomplished… Continue Reading →
When Al Ries and jack Trout penned 22 Immutable Laws of Marketing, I am not sure they knew that the laws would become actually so immutable (though many can be contradicted with real life examples) The authors emphatically say that… Continue Reading →
Until 1900, the Oxford Dictionary did not have the word ‘Marketing’ in it. ‘Market’ was there but not ‘Marketing’. It was added only in 1910. First traces of advertising however go back to the 17th century. I began as a… Continue Reading →
Not just limited to YouTube, video marketing is soon becoming the future of content marketing on social/digital media. As digital media continues to become the focal point of most companies’ marketing focus and budgeting, video or content marketing is increasingly… Continue Reading →
With a 3% market share in Email Scheduling, GMass is a powerful mass emailing service that integrates seamlessly with Gmail, Google apps, and Google Drive. It has the ability to send emails as either a brand new email or as… Continue Reading →
A recent survey found out that 79% of internet users only skim through a page, only 16% read it word for word. So what can you do to make sure that your content gets the attention it deserves? If you… Continue Reading →
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” Jeff Bezos, CEO at Amazon.com Social media today is pervasive and… Continue Reading →
Let’s understand it like this, if your website is your army to fight your competition, SEO is the cavalry. Back in 2005, all you needed to do to get business was to have a website. However, with the rise of… Continue Reading →
In the field of marketing and advertising, making use of this factor or say characteristic in human beings is referred to as ‘Influencer Marketing’. Influencer Marketing Having emerged as the most powerful form of marketing and evolving tremendously over… Continue Reading →