Content packaging and marketing is an approach that focuses on consistently creating and distributing content in such a way that it has a high degree of value and relevance. Content marketing is done to attract and retain a clearly defined audience that ultimately leads to profitable customer action. The goal remains to generate leads that …
The advertisement industry is shifting towards automation, and many advertisers now are purchasing digital ads and commercials without associating with print or media companies. As the technology advances, new techniques are steadily being examined to produce facilities encompassing the purchasing of ads. The media users are proposing to include programmatic or automated buying to their …
Domain Authority (DA) is a metric developed by Moz to determine the authority of your website. It is measured between 0 to 100 and the higher the DA of a website, the greater are its chances of ranking higher in SERPs (search engine result pages) and generating more organic traffic. Domain authority is a significant …
Google Analytics is one of the most excellent tools available in the market to understand the traffic on a website. However, it can be challenging to figure out what the various reports mean and how they correlate to your business. Here is the Google Analytics 101 — a guide to everything you need to know. …
Marketing automation application refers to software used by companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks. In other words, it performs specific manual marketing tasks for you at any given point in time. Here’s an example of how it runs: imagine someone downloads an e-book from your website, the marketing …
Digital Marketing Summits/Conferences work as centres wherein various digital influencers and marketers from around the world come together to promote and appreciate the magnificent work of other digital marketers. It is a way to meet different marketers who have accomplished extraordinary work in their particular field. It is also a guide for marketers to draw …
Netflix, Hotstar, Alt Balaji, SonyLiv: all they have in common is that they are creating truckloads of content for the millennial, available to them at the tap of an app. Hotstar, a 21st Century Fox company, has 70% of overall app download in the category. SonyLiv is a close second at 13% courtesy GEC …
When Al Ries and jack Trout penned 22 Immutable Laws of Marketing, I am not sure they knew that the laws would become actually so immutable (though many can be contradicted with real life examples) The authors emphatically say that billions of dollars are ‘wasted’ in marketing by not adhering to laws of marketing, and …
Until 1900, the Oxford Dictionary did not have the word ‘Marketing’ in it. ‘Market’ was there but not ‘Marketing’. It was added only in 1910. First traces of advertising however go back to the 17th century. I began as a traditional marketer where we read books on ads by Ogilvy, the craftsmanship of copywriting, creative …