Digital Marketing Digital marketing is like a shelter for all your online marketing needs and efforts. Digital channels like social media, Google search and email marketing leverage your business to connect with your current and prospective clients via online platforms, like a website. If you are looking for a marketing strategy that can connect you …
In the era of online brand marketing, to be successful, your brand should have a clear connection between authenticity, reality and relatability. The biggest mistake brands make while approaching the online market is trying the same old traditional strategies without understanding the fact that today, consumers are smart enough not to respond to a hard …
Hiring a marketing agency is a complicated process. Weeding out the studs from the duds if tough if you don’t know the right questions to ask. Marketing activities, online or offline, requires strategic thinking and logically, you’re going to depend on an external agency for the growth of your business. You need to be sure …
Around 74 trillion emails are sent daily, and the number of email users worldwide is estimated at 3.7 billion! Emails are synonymous with online business. Isn’t it? Anyone who is online, whether for social media browsing or for running a business, email is the first medium of communication. Ever since the late 90s, email marketing …
The collective number of social engagement through likes, shares, and comments builds social media visibility and contributes towards the organic search ranking of a website or eCommerce store. Social signals constitute as another form of citation, similar to backlinks. Over the last five years, social media has moved beyond being a mere messaging and engagement …
Digital marketing is stressful. Marketers are already relying on various tools and technologies to automate repetitive tasks like social media sharing, generating SEO reports, and email outreach campaigns. Things went a step further when the possibilities of artificial intelligence taking over content writing and marketing came into the picture. As any marketer would be aware, …
An industry buzzword, influencer marketing capitalises on social media platforms to generate engagement and product ROI. A third of the millennial generation prefer to be on social media and 90% of the young adults aged between 18 to 29 years prefer social media for communication (source). Social platforms have the power to engage and boost …
So, you have identified your TG, location, age, gender, etc on Facebook and numbers are mind-boggling. Next step? Make and ad and bang! you start the campaign. But when does the trouble start brewing? Once you notice that the leads you expected to generate are much lesser than a realistic shot, worse, the leads are …
It was only about a couple of months of ago that I learnt of The Quint, baby of Raghav Behl, who had earlier formed News18 and later sold it to Reliance Group. The Quint makes for an interesting case study. It is a digital news media company that is quickly making inroads (the latest being …